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Westside Bakery formerly (Wholesale Bakery Specialities) is artisan-style baked goods at a wholesale scale. We take the hands-on approach over automation to ensure the quality of our frozen and fresh-baked goods always surpasses expectations—That is why our handmade baked goods have become flag-ship products in some of Western Canada’s best-known cafes, restaurants, hotel chains and grocers.
Services Provided
Visual Identity
Website
Table of Contents
Visual Identity
Goal
To create a bold, unique visual identity for a new small batch bakery in edmonton.
Process
Westside Bakery is a disruptive startup, employing new practices into their process to differentiate their business and product.
However, their main clientele are commercial clients, and it was important that Westside Bakery's visual identity remained clean, simple, direct and authentic, while still showing some flair and personality through colour, typeface and tagline.
Westside's script typeface communicates tradition and heritage, which is a nod to their traditional small batch production practices.
Hand Batch Specialty
Westside Bakery is committed to building and maintaining strong supplier, client and community relationships, and eager to find ways to work with clients and industry partners on product design, development and distribution.
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