Embedded Files
Initiating the discovery process
During the discovery phase, I helped the clients identify their mission, values, and goals. I had the clients complete an exercise where they looked at competitors' logos and websites, described what they liked, didn't like, and why.
Visual Words:
Inviting
Strength
Community
Longevity
Empowerment
Going Above and beyond
Instead of only showing the client my work, I created an experience that took them on a visual journey, displaying the process and meaning behind the logo design.
Although I was only required to create a logo, I designed a brand system for the client, then presented my logo with engaging mockups, posters, and ad campaigns.
This presentation highlighted the Logo's versatility and potential applications. These visuals helped the clients connect with the brand identity I created.
Initiate Web Design
Using client provided text, I designed a clean website by following UI and UX design principles.
I mapped out a customer journey using the information the client provided.
At the beginning of the website journey, users are informed and educated on the value and significance of Athletic Therapy.
I integrated clear Call-To-Action's that answer two common user questions.
Who is Initiate?
What services does Initiate provide?
Clean
I optimized user experience with a clear hierarchy, prominent CTA's, and a consistent layout.
Direct
I optimized user experience with a clear hierarchy, prominent CTA's, and a consistent layout.
Efficient
I organized the client's content in clear, visually appealing sections.
BTECH Capstone Showcase
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