BTECH Capstone Showcase

Visual Representation

The client indicated that the design should embody the spirit of the overall BTECH Program.

Throughout my research, I looked for visual ways to represent the themes and concepts that the client wanted to convey.

General Themes

Advancing technology, Greater good, furthering education, exploration, investigation, and progress.

Bright, Bold and Blue.

Since this project was cross-media, I wanted to create an immediately Identifiable design that had a clear message, communicated efficiently over various platforms.

I used a blue gradient to maintain NAIT's Identity and to create visual interest.

The clear, bold text was used to create a bold contrast and catch attention.

I implemented tech lines to represent the forward-thinking, consistent development of the students and the BTECH Program.

I incorporated icons within the spaces of the tech lines that represented each project.

Altogether, these unified graphics represent how NAIT's program guides their student into the future.