AERO Annual Report

I researched visual words associated with travel.

I chose AERO, to convey consistency, infinite space, and signify constant movement.

AERO's logo communicates feelings associated with air, peace, serenity, and calm.

I created a theme board and a tagline to use as a reference throughout the design process.

The theme board visually conveys emotions and feelings associated with sunsets.

I used the theme board and tagline to ensure that my design aligned with the values of the AERO brand.